A Time for Hope and Renewal.....

For the immigrant that lives thousands of miles away from home, festival days evoke a great longing and wistfulness for the past. Festivals are reminders of good times with family and friends back home and of cherished family customs and traditions. But the beauty of  immigrant life is that just as easily as we integrate and assimilate the culture of our adopted lands into our own, we also reserve a great love and respect for the time honored traditions that we grow up with. For most non resident Indians, passing on their indigenous culture to their children is of paramount importance and they leave no stone unturned to ensure that their children grow up aware of their roots and with an appreciation of our great cultural heritage. 

All Collections including Designers, like AAS, Aharin, Amrita Thakur, Chhavvi Aggarwal, Chetna Bagga, Divya Kanakia, Gazal Gupta, Intrika, J by Jannat, Kavita Bhatia, Kritika Dawar, Abirr & Nanki, Neha Khullar, Nikasha, Purvi Doshi, Ranian by Neha Gupta, RAR Studio, Sayantan Sarkar, Shailendra Gupta, Swati Vijaywargi, The Label had showcased on Pure Elegance platform.

The celebration of Indian festivals in the USA are often a great cultural commingling of sorts because we combine the best of our two worlds in our celebrations and call upon our friends from all ethnic backgrounds and walks of life to be a part of our festivities.Pohela Boishakh, Vishu, Puthandu and Vaisakhi are all celebrated with great enthusiasm and gusto here in the US, both as private celebrations at home and also by way of elaborate festivities organized by the respective local cultural associations. These are wonderful occasions for communities to come together, rejoice and celebrate their ethnic identities and cultures, a great opportunity to make new friends and to foster cultural pride in the young ones. These occasions are also an opportunity to realize how blessed we are to live in a land that respects and celebrates diversity and where we are free to be who we are and pursue the American dream just like everybody else. 

We at Pure Elegance wish all of you a happy and blessed new year; Subho Noboborsho, Vishu Ashamsakal, Poothandu Vazhthukkal and Baisakhi di Vadhaiyan. Enjoy the celebrations with friends and family!