Semi Annual Sale Is Here - Sarees, Suits, Blouses, Lehengas And Much More Are 25% Off...Grab It!!!

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Breakfast at Pure Elegance : The Pure Elegance Site wide Semi Annual sale is here !

Don't just stop here, it is just a teaser of the Pure Elegance Annual Semi Sale. To make the best of the 25% store wide discount, visit us online anytime between 20th to 25th August and find your taffeta dreams come true at a great price!

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Blooming in Blue: Riding the 2019 pastel lehenga trend with Gotaa Patti embellishments

The pastel lehenga trend is here to stay. While traditionally Indian Ethnic wear is known for its vibrant use of bewitching deep jewel tones, the pastel lehenga trend dominating 2019 in Indian Ethnic Wear is no less popular. It is all the rage and this is why we have for you the best way to ride that trend. More and more Indian women are choosing pastel lehengas which are in some ways more wearable than a typical heavy duty lehenga that may have to wait a long time before being reused.

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