As is our duty to all Purely Elegant people who follow this blog, here is a look at all the new Indian Ethnic trends doing the rounds in Bollywood that are fresh from the oven, waiting to be donned by one and all.
From the stars to the starlets, the pastel and jewel monochrome Indian Ethnic wear has captured every body's imagination and once you have seen the lovely outfits you will make a beeline to lay your hands on this trend too. Come straight to Pure Elegance and live out all your Monochrome Fantasies.
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 It is no secret that the traditional Indian saree is perhaps the most versatile and flattering garments we know. It flatters women universally irrespective of their height, build, complexion or hairstyle. It is also equally flattering worn in any style or drape, to any event. In fact, it is even flattering when worn by men. Yes! You read that right. Ok not exactly, flattering – but that has not stopped our Bollywood’s leading men from draping themselves in the 6 yard wonder every now and then.  Just look at Ayushmann Khurana’s most recent cinema outing with the film ‘Dream Girl’. The movie has been getting rave reviews for its rib-tickling, precise and insightful take about the life of...
Bollywood is never lacking in Indian Ethnic Wear costume for most of its film heroines but with Mission Mangal's five stellar acts by women portraying real life scientists, most of the looks featured the saree making it the subtle star of the film for fashionistas who are always looking at Bollywood movies for some trendy style inspiration.
We bow to your choice and bring you the best of Bollywood diva styles from August this year to master the transition from summer to fall effortlessly with your Indian Ethnic wardrobe. Come let us see who rocked the style game enough to get our hearts beating and purses retreating from our reach even as we made a beeline to add these fresh styles to our collections.
