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Fashion Files — Sonam Kapoor Ahuja RSS

Sizzling summer: Latest trends in Indian Ethnic wear for summer 2020

You can show off your true colors and enjoy summer to the hilt with Indian Ethnics with Pure Elegance as we bring you the latest trends to don this summer right from sarees to kurtas as well as shararas and even fusion wear. After all there should never be a dearth of options when it comes to turning out in your best, right?  

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Put your best face forward : Hottest Bollywood inspired make up trends for March 2020

Pure Elegance brings you the coolest new trends in make up looks to make sure you are the leading lady in your story every day, with the right dose of inspiration, from none other than the leading ladies of Bollywood, whose fashion sense is always a game changer.

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My Ethnic Valentine : 5 perfect Indian Ethnic outfits for this Valentine's day

Valentine's Day is almost here. And with that many of you who have plans for the day of love may be wondering what to wear so bae cannot take their eyes off you. Well, why not do something different this year and ditch the LBD's and RBD's and all the other western attire and go for something true blue Indian with Indian Ethnic wear?

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