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Unveiling the Contemporary Banarsi Couture showcased at Cannes Fashion Week 2018

With immense joy and pride, we unveil our exclusive designer couture that made its debut at the much-coveted Cannes Fashion Week recently. Pure Elegance created history by being the first-ever Indian brand to walk at the world’s finest fashion show. The event took place at the Carlton Intercontinental facing the bay is indeed a breath-taking sight to behold.


The majestic view of natural paradise boosted our morale as we kicked in with high spirits. Our theme revolved around the revival of Indian textiles and handloom by blending in the modern accents and re-defining the cultural aesthetics. Our finery speaks volume of its long-standing traditional attribute, feminity, poetry and contemporary art. In an attempt to merge “East with West”, we hope to blend the cultures with art, design and values.

Orange Banarsi Silk Off-Shoulder A-Line Dress with Tissue Crepe Stole 


Indulge in fine royal pieces crafted to finesse like this ever-glamourous bright orange banarsi silk off-shoulder dress that exudes elegance effortlessly. The fun traditional fusion with accents of glam, this ensemble will remind you of the roots as you walk in elan. 

Gold Banarsi Woven Dress with Cold Shoulder Sleeve

Always wanted a dreamy fancy dress for that soiree? Blend the best of both the worlds in this exotic orange banarsi silk handwoven twirling princess dress. The heavy tulle and cold shoulder sleeves with intricate work all-over make it unique and exquisite.

Violet Banarsi Lehenga Skirt with Dull Gold Embroidered Cape Blouse 

Each strand of silk endows a multitude of emotions just like this gorgeous handwoven royal blue banarsi traditional lehenga skirt paired with a plunging dust golden embroidered blouse. The statement cape sleeves of this blouse is yet another innovation in our perfectly tailored indo-western dress. 

Cream Embroidered Skirt with Red Banarsi Off-Shoulder Asymmetrical Cape Blouse

The head-turner ethnic ensemble is every Indian woman's dreamy outfit. Well, talk about the eccentric cuts and contemporary fall, traditional drapes with fusion aesthetics. The cream and dull gold embroidered lehenga styled with an off-shoulder asymmetrical banarsi silk blouse.

White Embroidered Banarsi Silk Floor-Length Dress

Draping is an art, however, not everyone follows the art of couture so seriously. This breath-taking pristine white embroidered sequin embedded floor-length dress is such a showstopper. Modern aesthetics with a touch of the traditional element, this dress is all you need for a summer destination wedding. 

Red Banarsi Silk HandWoven Dress with Violet Banarsi Blouse 

Raising the mercury or stealing the spotlight, whatever you may be, this rich silhouette featuring banarsi silk will do its job effortlessly! Just slip into the ravishing red intricately handwoven skirt perfectly paired with deep violet hues of banarsi blouse. 

Yellow Angrakha Banarasi Embroidered Blouse with Dull Gold Lehenga Skirt 

Graceful and gorgeous, your aura defines the mood of this impeccably crafted dress. Comprised of an exquisitely designed bright yellow embroidered crop angrakha top with a twirl-worthy dull gold skirt, this ensemble is certainly catching our attention.

Article By : Ambika Asthana

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