Designer Sarees

There's a certain indescribable joy in shopping for ethnic clothes. The delectable colors, magnificent designs, a plethora of gorgeous fabrics - they all make it a delightful experience. The diversity of Indian fashion greatly adds on to this experience. Sarees, lehengas, anarkalis - there's so much to browse and choose from. Pure Elegance carefully handpicks a sublime selection that aims to bring you the best of all the above. The options are galore when it comes to colors, styles, silhouettes and more. We strive to cater to, and satiate every ethnic style palette.
Sarees are one of the most popular garments in Indian fashion and it's not hard to see why. With an air of effortless elegance, they exude a fluid charm and flatter all body types. Typically measuring between five to nine yards, they are draped around by the wearer and don't commonly come in a ready made drape. The body of the style is tied at around at the waist and the end bit of the sari, known as the pallu, is usually brought across the chest and over the shoulder. Since the pallu is often the most visible and free part of the saree, it is commonly decorated with dazzling patterns and designs. A traditional Indian saree is worn with a blouse on top and a petticoat underneath the sari. Many regions in India have their own draping styles, however, the most popular one is the 'Nivi style' from the state of Andhra Pradesh.
Sarees are incredibly versatile and can be worn from the office, to the dinner after, to of course, elaborate festive occasions and weddings. Walk into the Monday morning meeting in a grey khaddi saree if you're looking to impress with ethnic simplicity. A lime green chiffon sari is a lovely choice for a casual luncheon. When the family dinner parties beckon, a floral linen saree is sure to have you looking sublime.  For weddings zari woven sarees or embellished sarees in hues of red, orange or pink are perfect picks. 
The styles of saris can be broadly divided into three - handloom woven sarees, embroidered and embellished sarees and printed sarees. Woven sarees are classic choices that are usually made in silk and cotton fabrics. Evergreen and widely loved, they can never go out of style. Embroidered and embellished sarees are great for times you want to take it up a notch. Plain thread embroidery is great for simpler occasions while sarees with kundan work, mirror work, and embroidery in golden or silver thread works best for grand occasions like weddings. If bold is your preference but you do want to keep it light, a printed saree is just what you should be reaching out to.
When it comes to saris, there are certain styles that are wardrobe essentials. A vibrant Banarasi sari, a resplendent kanjivaram silk saree, a charming georgette saree - they are all eternally alluring. When you look to buy sarees online in the USA, you'll find a wide variety of all these at our Indian wear store - Pure Elegance.
A fashion designer saree is a beautiful way to express one's self. The fabrics and the colors speak volumes when one adorns a saree. Turn your vintage style dreams into reality with a crisp cotton ikkat saree. Keep it fun and endearing in a neon shaded georgette saree with a mirror work border. Channel your inner queen in a regal, purple kanchipuram silk sari. Keep it refreshingly easy breezy in a blue linen saree. Want the best of royal charm but don't want to don something too heavy? Choose a tussar silk sari with a floral pattern that is sure to have you standing stylishly tall. For occasions when you want to go one hundred percent glam, work up a stunning look in a net saree with lace work. 
Patterns and designs too, add to the vibe of a saree. Stripes, chevron lines and geometric patterns can bring in a touch of modern aesthetics to a sari. Ikkat patterns lend a saree a rustic, ethnic vintage feel. Traditional motifs and paisley designs have an evergreen charm to them and add on to the ethnic aesthetics of a saree. Florals are always delightful and can instantly light up a room.
When you look to buy sarees online in the USA, visiting our aisles of Pure Elegance sarees is a must-do! Sophisticated and modish styles meet premium quality in our spectacular line of fashion designer sarees from India. What's better? We also have a store in Edison, New Jersey. So be it online or at our physical store, it's time to shop away, your way!

Chanderi Saree

The beauty and quality of chanderi sarees needs no introduction. They are well known and much sought after by Indian ethnic wear lovers for their matchless refinement and beauty. Originating from the small town of Chander with a rich ancient and medieval historical heritage, the motifs and fine cotton texture of these sarees are sought after and worn with pride by Indian ethnic fashion lovers. You can find a matchless and carefully curated collection of the choicest Chanderi sarees online at Pure Elegance, the go to store for the best in Indian Ethnic wear online.

Chanderi -History

Chanderi fabric owes its name to the small but ancient town of Chander in the state of Madhya Pradesh. Situated strategically between the hills of Vindhyachal this city is believed to have been producing chanderi fabrics since the Vedic times under the patronage of King Shishupal, a near relative of Lord Krishna, as legend goes. The mention has been found in many ancient texts and comes as no surprise when you look at the finesses of the textile which could only have been developed over a long period of centuries of crafting fine fabrics, in this region.

While it is believed that initially the fabric was made only out of cotton and the addition of silk came about later giving the fabric its distinctive sheen and resplendence, the Chanderi fabrics and Chanderi sarees available now are in keeping with the latest fashions and trends and come in several varieties to suit every weather and every pocket.

It is often overlooked that the town of Chander is a well-established handloom producer since even the ancient times and while the production of chanderi cloth was limited before. Later, following the medieval times the chanderi textile was highly prized among the royalty of the region, The Scindias, whose patronage was critical in helping this regional industry to grow and prosper, with buyers and consumers now demanding a regular supply from all over the globe.

It was with the patronage of the royal family that the use of the golden thread began and gradually became a standard adornment of the chanderi sarees. The use of the gold thread was popularised by the need to elevate the status and refinement of the royalty whose dress had to have more than just the cool comfort of the cotton. With time the gold thread motifs of these sarees became so loved and desired by common people that they were duly incorporated into the Chanderi saree as a necessary element that is now their outstanding and unmistakable feature.

Another aspect of the evolution of the Chanderi saree was the use of Japanese silk by the Chanderi weavers. Hence while earlier the Chanderi saree was a simple cotton muslin saree, the later weavers especially those competing with the British cotton products since the 18th century onwards began to use a cotton and silk blend for the chanderi fabric production. Hence following these two innovations it became a more refined and elegant garment after the addition of silk to the cotton blend. Hence began the journey of the Chanderi silk which is now often taken to be the standard product rather than the erstwhile muslin fabric yarn of chanderi.

Once these weavers could access silk yarn and began working with both silk and cotton, they soon came up with 3 main varieties of the Chanderi saree.


What are the different varieties of the Chanderi saree?

The sheer texture of this lightweight fabric is refined and soothing not just to the eye, but offers cool comfort in the long Northern summer months without compromising on style, elegance and beauty.

Over the years as cotton-silk chanderi and pure silk chanderi became popular, it became harder to find pure cotton only chanderi. Hence the silk-cotton chanderi fabric which is a relatively recent invention has now become a staple product of the regions handloom industry and is a highly prized product with regular demand from all parts of India and the world.


What is a chanderi saree?

Made of a special cotton silk blend and produced as a handloom yarn, handwoven chanderi sarees are traditionally adorned with zaree in a variety of motifs and patterns. Naturally the comfort of cotton and the luxurious look and touch of the silk result in a resplendent fabric whose natural sheen is complimented by gold and silver wrapped threads and motifs weaved into the length and breadth of the fabric as a classic adornment.

While a silk - cotton blend is by no means a unique combination in the Indian Textile repertoire, the handwoven chanderi saree has its own special look and feel and is easily identifiable by its bold zaree motifs mimicking flora, fauna and even geometric patterns. While some motifs are carry overs from the medieval trends, with time the weavers have continued to add some new motifs now and then to keep the look fresh and innovative.


What is the uniqueness of chanderi saree motifs?

The motifs of handwoven chanderi sarees are woven by hand using a loom. The uniqueness of these motifs lies in not simply the patterns but also in the very process that is used to make them. Interestingly, each motif is woven using a separate needle.

Besides even the patterns, or ‘bootas’ as they are called are specific to chanderi sarees and not found elsewhere on other kinds of sarees. These include coins, swans, fruit and even heavenly bodies, peacocks and lotuses with a unique aesthetic.

 In the local dialect they are still referred to by their medieval names such as ‘chatai’, ‘mangla’ or ‘janga’ in the local dialect. The most common and popular motif is known as ‘asharfi’ or gold coin and has been in use since the times of the royal patronage that gave Chanderi textile much of its present character.

The transparency of the chanderi fabric is another aspect for it is in high demand not only as sarees but also for making kurtas, salwar suits and dupattas. The diaphanous quality of the fabric lends an ethereal and feminine charm to the garments made from the Chanderi fabric and the zaree lends a festive touch making Chanderi ideal for use during festivities.

Don’t you delight in wearing a beautiful chanderi saree with gold motifs giving you the rich feel of dressing in a garment that was once crafted for the royalty?

What is more is that the beautiful motifs in gold, silver and other jewel colored threads are both elegant and dressy and make this a perfect choice for summer festivities. So, if you are bothered by wearing your other heavy sarees and dressy fabrics in warmer weather, but don’t wish to forego the elegance of silk and the dressy edge of zaree embellishments then Chanderi sarees are your perfect companion for summer celebrations.

They will keep your look classy without the discomfort of other heavier fabrics with their refined elegance and grace to elevate your summer celebration look without too much effort.

While earlier the base colors for Chanderi sarees were traditionally pastels and other light colors, off late more eye catching color combinations such as black, maroon or navy have also gained popularity. This also makes them ideal for both day and evening events as lighter colors go well in the day and darker colors may be picked for evening events when deep colors look best.

The transparency of the fabric comes from the unique way that the fabric is processed. While processing the yarn the flue of the raw yarn is not removed. This gives the shine and transparent finish to the final yarn. In textile this is known as Single flature yarn and is one of the rare characteristics of any handloom fabrics made in India. Women love wearing the sheer texture of the fabric which happens to be tough and lasting despite its transparency.

Interestingly, although the fabric is light in weight and diaphanous in texture, it is also a highly consistent fabric owing to the fact that some of the Chanderi fabric yarns as spun as fine as up to 300 counts and rival other textiles with their fine texture and feel.

The rich heritage of the Chanderi fabric has been well known and in fact even well documented since the time of the Moghuls and it is found mentioned in the Government gazetteer.

No wonder then that owning and wearing chanderi sarees is a matter of pride for many saree lovers and well, no one can have just one.

If you are wondering where to buy a Chanderi saree for your saree collection, look no further. At Pure Elegance you can go through a rich collection of the choicest chanderi sarees and garments and buy them just at the click of your mouse. No matter where you are, a chanderi saree is waiting for you to own and behold.

Match your chanderi saree to a pre-stitched blouse in any style available on Pure Elegance and be the centre of attention at any celebration.