The Big Festive Sale Is Here... Discounts Up To 35%!!!

Designer Sarees

There's a certain indescribable joy in shopping for ethnic clothes. The delectable colors, magnificent designs, a plethora of gorgeous fabrics - they all make it a delightful experience. The diversity of Indian fashion greatly adds on to this experience. Sarees, lehengas, anarkalis - there's so much to browse and choose from. Pure Elegance carefully handpicks a sublime selection that aims to bring you the best of all the above. The options are galore when it comes to colors, styles, silhouettes and more. We strive to cater to, and satiate every ethnic style palette.
Sarees are one of the most popular garments in Indian fashion and it's not hard to see why. With an air of effortless elegance, they exude a fluid charm and flatter all body types. Typically measuring between five to nine yards, they are draped around by the wearer and don't commonly come in a ready made drape. The body of the style is tied at around at the waist and the end bit of the sari, known as the pallu, is usually brought across the chest and over the shoulder. Since the pallu is often the most visible and free part of the saree, it is commonly decorated with dazzling patterns and designs. A traditional Indian saree is worn with a blouse on top and a petticoat underneath the sari. Many regions in India have their own draping styles, however, the most popular one is the 'Nivi style' from the state of Andhra Pradesh.
Sarees are incredibly versatile and can be worn from the office, to the dinner after, to of course, elaborate festive occasions and weddings. Walk into the Monday morning meeting in a grey khaddi saree if you're looking to impress with ethnic simplicity. A lime green chiffon sari is a lovely choice for a casual luncheon. When the family dinner parties beckon, a floral linen saree is sure to have you looking sublime.  For weddings zari woven sarees or embellished sarees in hues of red, orange or pink are perfect picks. 
The styles of saris can be broadly divided into three - handloom woven sarees, embroidered and embellished sarees and printed sarees. Woven sarees are classic choices that are usually made in silk and cotton fabrics. Evergreen and widely loved, they can never go out of style. Embroidered and embellished sarees are great for times you want to take it up a notch. Plain thread embroidery is great for simpler occasions while sarees with kundan work, mirror work, and embroidery in golden or silver thread works best for grand occasions like weddings. If bold is your preference but you do want to keep it light, a printed saree is just what you should be reaching out to.
When it comes to saris, there are certain styles that are wardrobe essentials. A vibrant Banarasi sari, a resplendent kanjivaram silk saree, a charming georgette saree - they are all eternally alluring. When you look to buy sarees online in the USA, you'll find a wide variety of all these at our Indian wear store - Pure Elegance.
A fashion designer saree is a beautiful way to express one's self. The fabrics and the colors speak volumes when one adorns a saree. Turn your vintage style dreams into reality with a crisp cotton ikkat saree. Keep it fun and endearing in a neon shaded georgette saree with a mirror work border. Channel your inner queen in a regal, purple kanchipuram silk sari. Keep it refreshingly easy breezy in a blue linen saree. Want the best of royal charm but don't want to don something too heavy? Choose a tussar silk sari with a floral pattern that is sure to have you standing stylishly tall. For occasions when you want to go one hundred percent glam, work up a stunning look in a net saree with lace work. 
Patterns and designs too, add to the vibe of a saree. Stripes, chevron lines and geometric patterns can bring in a touch of modern aesthetics to a sari. Ikkat patterns lend a saree a rustic, ethnic vintage feel. Traditional motifs and paisley designs have an evergreen charm to them and add on to the ethnic aesthetics of a saree. Florals are always delightful and can instantly light up a room.
When you look to buy sarees online in the USA, visiting our aisles of Pure Elegance sarees is a must-do! Sophisticated and modish styles meet premium quality in our spectacular line of fashion designer sarees from India. What's better? We also have a store in Edison, New Jersey. So be it online or at our physical store, it's time to shop away, your way!


Origination of Matka silk

In India, Matka silk is originally obtained from the Mysore district located in the state of Karnataka. First, it was extracted in 1780-1790 when Tipu sultan, one of the famous King in Indian history, dominated the region. However, later due to global depression, the unbeatable competition from imported silk and rayon lead to market recession for mulberry silk. The market for Matka silk was revived in the late 20th century, and Mysore became the largest producer of Matka silk. Today Karnataka produces 9000 metric tons of mulberry silk, which contributes 45% of total mulberry silk produced in the country.

Processing of Matka silk:

Unlike wild silkmoths, the Domestic silkmoth named Bombyx mori is the tool for the primary producer of Matka silk. Although the domestic silkmoth was domesticated from the wild silkmoth named as Bombyx Mandarina in North India. The other counties that follow a similar process are china, Korea japan, and eastern regions of Russia. The processing of the silk is done in the Malda, Murshidabad, and Bishnupur district, which are the backward districts in West Bengal. West Bengal is, which is famous for its processing of almost every type of silk that is famous for the tradition of manufacturing silk. They follow the legacy for the vast industry of sericulture.

What is Matka Silk?

There are majorly four different types of silk: Mulberry silk, Tasar silk, Eri silk, and Muga silk. Further, 11 types of silk are produced from these four types of silk; one of them is Matka silk, which is extracted from mulberry silk. It is a rough handloom silk fabric that comes from thin yarn spun from the silkworm. The rough texture of the Matka silk gives it a unique tweed, sometimes substantial. Matka silk is used numerously in various ways other than weaving as an article of clothing such as furnishing. Matka silk is breathable fabric and climate-friendly. Since it is naturally extracted it has the property of hypoallergenic textiles.

 The texture of Matka silk:

It is lightweight silk, but the density is rough and stocky. It entirely depends upon the yarn used to make the silk resonate the texture of the Matka silk. As stated above, the irregularities in the texture due to thick yarn spun from silkworm makes the fabric unique and jut.

The popularity of Matka silk:

Matka silk, which is also termed as mulberry silk, is the most widely used in the world. It has been evidenced in multiple fashion magazines and events that the famous and glories celebrities, whether an actress or politician, prefer Matka silk above the other types of silk because of its elegance. For instance, Rekha, the famous Indian celebrity, has been spotted with the Matka saree in the weddings and events, and Vidya Balan, another famous actress, dress up in Matka silk saree frequently. Today, there is a vast market for Matka silk all over the world.


Handle with care:

The saree fabric is delicate when it comes to washing; hence, dry clean is recommended.