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Indian Designer Sarees

There's a certain indescribable joy in shopping for ethnic clothes. The delectable colors, magnificent designs, a plethora of gorgeous fabrics - they all make it a delightful experience. The diversity of Indian fashion greatly adds on to this experience. Sarees, lehengas, anarkalis - there's so much to browse and choose from. Pure Elegance carefully handpicks a sublime selection that aims to bring you the best of all the above. The options are galore when it comes to colors, styles, silhouettes and more. We strive to cater to, and satiate every ethnic style palette.
Sarees are one of the most popular garments in Indian fashion and it's not hard to see why. With an air of effortless elegance, they exude a fluid charm and flatter all body types. Typically measuring between five to nine yards, they are draped around by the wearer and don't commonly come in a ready made drape. The body of the style is tied at around at the waist and the end bit of the sari, known as the pallu, is usually brought across the chest and over the shoulder. Since the pallu is often the most visible and free part of the saree, it is commonly decorated with dazzling patterns and designs. A traditional Indian saree is worn with a blouse on top and a petticoat underneath the sari. Many regions in India have their own draping styles, however, the most popular one is the 'Nivi style' from the state of Andhra Pradesh.
Sarees are incredibly versatile and can be worn from the office, to the dinner after, to of course, elaborate festive occasions and weddings. Walk into the Monday morning meeting in a grey khaddi saree if you're looking to impress with ethnic simplicity. A lime green chiffon sari is a lovely choice for a casual luncheon. When the family dinner parties beckon, a floral linen saree is sure to have you looking sublime.  For weddings zari woven sarees or embellished sarees in hues of red, orange or pink are perfect picks. 
The styles of saris can be broadly divided into three - handloom woven sarees, embroidered and embellished sarees and printed sarees. Woven sarees are classic choices that are usually made in silk and cotton fabrics. Evergreen and widely loved, they can never go out of style. Embroidered and embellished sarees are great for times you want to take it up a notch. Plain thread embroidery is great for simpler occasions while sarees with kundan work, mirror work, and embroidery in golden or silver thread works best for grand occasions like weddings. If bold is your preference but you do want to keep it light, a printed saree is just what you should be reaching out to.
When it comes to saris, there are certain styles that are wardrobe essentials. A vibrant Banarasi sari, a resplendent kanjivaram silk saree, a charming georgette saree - they are all eternally alluring. When you look to buy sarees online in the USA, you'll find a wide variety of all these at our Indian wear store - Pure Elegance.
A fashion designer saree is a beautiful way to express one's self. The fabrics and the colors speak volumes when one adorns a saree. Turn your vintage style dreams into reality with a crisp cotton ikkat saree. Keep it fun and endearing in a neon shaded georgette saree with a mirror work border. Channel your inner queen in a regal, purple kanchipuram silk sari. Keep it refreshingly easy breezy in a blue linen saree. Want the best of royal charm but don't want to don something too heavy? Choose a tussar silk sari with a floral pattern that is sure to have you standing stylishly tall. For occasions when you want to go one hundred percent glam, work up a stunning look in a net saree with lace work. 
Patterns and designs too, add to the vibe of a saree. Stripes, chevron lines and geometric patterns can bring in a touch of modern aesthetics to a sari. Ikkat patterns lend a saree a rustic, ethnic vintage feel. Traditional motifs and paisley designs have an evergreen charm to them and add on to the ethnic aesthetics of a saree. Florals are always delightful and can instantly light up a room.
When you look to buy sarees online in the USA, visiting our aisles of Pure Elegance sarees is a must-do! Sophisticated and modish styles meet premium quality in our spectacular line of fashion designer sarees from India. What's better? We also have a store in Edison, New Jersey. So be it online or at our physical store, it's time to shop away, your way!

Everything about Muga Silk saree:

The word Muga is an Assamese word that means yellowish. Muga silk, commonly known as the Golden Silk, is one of the rarest and most expensive silks in the world. It is the product of Muga silkworms that are born in the Brahmaputra valley in Assam, India. At present, Muga Silk is predominantly produced by the people in the Garo community in the West Garo Hills of Assam.

 Sericulture in Assam is well known all over India and abroad for the production of good quality silk since ancient times. Due to this attraction, the “silk route” began in 200 B.C. to exchange Silk with other materials of the countries.

Muga silk (Muga Pat) is a symbol of the rich Assamese culture, and dresses made of Muga silk are considered most sophisticated. They are worn only on special occasions such as formal functions or weddings and are passed down over generations.

Origin of Muga silk

Although there is no specific time of origin, the first official record of Muga silkworm was in 1662 when a famous European traveler Jean-Joseph Tavernier mentioned a silkworm variety from Assam that remained on trees all year-round and produced golden Silk. 

In the Hindu epic Mahabharata, Assam is called Suvarnakanakanan, meaning the Silk producing province in which King Bhagadutta of Assam fought in The Battle of Kurukshetra wearing a Muga dhoti.

During the reign of The Ahom from1228-1828, Muga Silk was introduced as royalty. A thousand Muga producers and Weavers were employed to make garments for the royal ministers, commanded to wear the Silk. The Ahom also exported and industrialized the fabric.

 Production and expenses of Muga Saree

Muga moth’s eggs are laid out on the Som tree leaves to hatch out into caterpillars of about 2mm long. They grow rapidly, eat voraciously, and grow as long as 30 mm in length after four to five weeks. During this time, they change their skin four times. After the final skin changes, the silkworms make its cocoon in it, which takes eight more days. The worker interferes with this life cycle at the cocoon stage to obtain the golden silk thread used by the artisans to weave the fabric.

About 1000 cocoons are used to generate 125 grams of Silk, and around 1000 grams of Silk are needed to make a saree. To get 1 kilogram of Muga silk yarn, 5000 Muga silkworms and 104 kg of som and soalu leaves are required.

The village of Sualkuchi, a.k.a “Manchester of The East,” is a world-famous Silk producing center situated in the Northern bank of the River Brahmaputra. The primary occupation of its inhabitants is the weaving and commercial production of Silk. A single saree is made in about two months (30-45 days), including the end product’s cultivation process. It takes about 7-10 days to complete weaving a Muga Silk saree.

The price of Muga yarn is determined considering all operational costs. At present, the cost of 1 kg Muga silk yarn is Rs.16,000 -18,000. The cost of the most in-demand Muga Silk Saree with floral decorations may be Rs.35,000 to 40,000.

Distribution of this unique natural beauty is confined to Assam’s narrow geographical region and few areas of other north-eastern states.

 How to know if the Silk is authentic?

Muga silk has a natural golden bright hue with a shimmering glossy texture. 

An 8th-century writer, Kumarila Bhatta, described the fibers as ‘the color of butter,’ ‘as red as the sun,’ and of the best quality, which became the way to identify Muga silk. 

This Silk’s shimmering appearance is due to the triangular prism-like cross-sectional structure, due to which the surface refracts incoming light at different angles, producing colors.

 Handling and Washing directions

Muga Silk fabrics can be hand washed in cold water gently with a mild detergent. It does not need any dyeing but is still entirely compatible with most dyes.

Muga Silk is known for its resilience. One can iron it in a damp state to give it a beautiful texture. It also absorbs moisture, which is why it is comfortable to wear in warm weather. It becomes yellow with the contact of perspiration.

This Silk is resistant to most mineral acids, except sulfuric acid, which dissolves it. 

 Difference between Muga silk and regular white Silk

Muga silk is superior to the typical white Silk found all over the world in all respects. This Silk is known for its longevity and lasts longer than the normal one, often outlasting the owners. 

Muga silk brightens up after each wash, whereas normal one needs to be handled and washed carefully.

What is unique in Muga silk?

Muga silk is known for its fine glossy texture and durability. It is considered as a prized possession for most Assamese families and women tend to show it off to their friends and relatives with pride.

For practical use, Muga silk is excellent as clothing that protects from biting insects such as mosquitoes and horseflies, etc.

It was used initially to make traditional outfits for women in the Assamese culture, like sarees, mekhelas, and chadors and kurtas for men. 

Now, it is used in making clothing accessories, quilts, bridal wear, gamucha (towel), high fashion clothes, lining, lingerie, robes, dress suits, sundresses, eastern folk costumes, and also upholstery. 

It is often used by Assamese men as an expensive gift to win over their lady’s heart.


Muga Silk is already well known in the USA, Europe, South Africa, and the Middle East. It is now gaining popularity in Japan, where designers use it to make kimonos and other traditional Japanese dresses.

 Muga Silk in Bollywood

Actor Priyanka Chopra is appointed as the Brand Ambassador of Assam Tourism to promote “Awesome Assam.” Muga sari became more popular when Priyanka Chopra attended the Assam Festival wearing a mekhela-chador.

Celebrity Designer, Vaishali Shadangule from Mumbai, uses Muga silk when it comes to her best cuts and silhouettes. Designers Abraham, Thakor, and Payal Pratap are also known for their brilliant use of this silk.

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