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Designer Sarees

There's a certain indescribable joy in shopping for ethnic clothes. The delectable colors, magnificent designs, a plethora of gorgeous fabrics - they all make it a delightful experience. The diversity of Indian fashion greatly adds on to this experience. Sarees, lehengas, anarkalis - there's so much to browse and choose from. Pure Elegance carefully handpicks a sublime selection that aims to bring you the best of all the above. The options are galore when it comes to colors, styles, silhouettes and more. We strive to cater to, and satiate every ethnic style palette.
Sarees are one of the most popular garments in Indian fashion and it's not hard to see why. With an air of effortless elegance, they exude a fluid charm and flatter all body types. Typically measuring between five to nine yards, they are draped around by the wearer and don't commonly come in a ready made drape. The body of the style is tied at around at the waist and the end bit of the sari, known as the pallu, is usually brought across the chest and over the shoulder. Since the pallu is often the most visible and free part of the saree, it is commonly decorated with dazzling patterns and designs. A traditional Indian saree is worn with a blouse on top and a petticoat underneath the sari. Many regions in India have their own draping styles, however, the most popular one is the 'Nivi style' from the state of Andhra Pradesh.
Sarees are incredibly versatile and can be worn from the office, to the dinner after, to of course, elaborate festive occasions and weddings. Walk into the Monday morning meeting in a grey khaddi saree if you're looking to impress with ethnic simplicity. A lime green chiffon sari is a lovely choice for a casual luncheon. When the family dinner parties beckon, a floral linen saree is sure to have you looking sublime.  For weddings zari woven sarees or embellished sarees in hues of red, orange or pink are perfect picks. 
The styles of saris can be broadly divided into three - handloom woven sarees, embroidered and embellished sarees and printed sarees. Woven sarees are classic choices that are usually made in silk and cotton fabrics. Evergreen and widely loved, they can never go out of style. Embroidered and embellished sarees are great for times you want to take it up a notch. Plain thread embroidery is great for simpler occasions while sarees with kundan work, mirror work, and embroidery in golden or silver thread works best for grand occasions like weddings. If bold is your preference but you do want to keep it light, a printed saree is just what you should be reaching out to.
When it comes to saris, there are certain styles that are wardrobe essentials. A vibrant Banarasi sari, a resplendent kanjivaram silk saree, a charming georgette saree - they are all eternally alluring. When you look to buy sarees online in the USA, you'll find a wide variety of all these at our Indian wear store - Pure Elegance.
A fashion designer saree is a beautiful way to express one's self. The fabrics and the colors speak volumes when one adorns a saree. Turn your vintage style dreams into reality with a crisp cotton ikkat saree. Keep it fun and endearing in a neon shaded georgette saree with a mirror work border. Channel your inner queen in a regal, purple kanchipuram silk sari. Keep it refreshingly easy breezy in a blue linen saree. Want the best of royal charm but don't want to don something too heavy? Choose a tussar silk sari with a floral pattern that is sure to have you standing stylishly tall. For occasions when you want to go one hundred percent glam, work up a stunning look in a net saree with lace work. 
Patterns and designs too, add to the vibe of a saree. Stripes, chevron lines and geometric patterns can bring in a touch of modern aesthetics to a sari. Ikkat patterns lend a saree a rustic, ethnic vintage feel. Traditional motifs and paisley designs have an evergreen charm to them and add on to the ethnic aesthetics of a saree. Florals are always delightful and can instantly light up a room.
When you look to buy sarees online in the USA, visiting our aisles of Pure Elegance sarees is a must-do! Sophisticated and modish styles meet premium quality in our spectacular line of fashion designer sarees from India. What's better? We also have a store in Edison, New Jersey. So be it online or at our physical store, it's time to shop away, your way!



Everything you need to know about Crepe Fabric

Crepe is a French word meaning crinkle. This term is generally given to any silk, wool, or synthetic fiber fabric with a distinctively crisp or crinkled appearance. Originally crepe fabric was just made with Silk. Still, recently a wide range of materials like cotton or chiffon has been used to make Crepe. This term is also referred to as the form of fabric explicitly associated with mourning. It creates crisp, dull black, silk mourning dresses with a grooved texture.

This kind of fancy fabric can either be smooth and soft or quite stiff and coarse, depending on the variety of cloth woven. There are crepe surfaces that can even resemble the bark of a tree!


How is it made?

The crepe yarn must be twist set before weaving or knitting. It is a finishing process in which the threads are moistened and then dried and the moistened again after weaving to give the crinkle characteristic.

Crepe fabric is usually made with Silk, but nowadays, it has been made with artificial and synthetic threads as well. 

Crepe simply means that the yarn is twisted very tightly rather than the thread being smoothly straight. Crepe yarns are made of short or long fibers made into high twist yarns.

Almost any fiber, thin and sheer, smooth and opaque, or even heavy, can be used as crepe fabric. The distinctive crinkled surface is achieved by arranging a suitable weave structure or employing uneven warp tension hence taking advantage of the yarn twist. Chemical treatment can also be applied to make the crepe impact.

Common in all these different sorts of crepe textures is that they are made by an intricate procedure of constant weaving and sewing to get the crinkled yet light appearance.

The silk fabric can be characterized by a crinkled, puckered surface formed by highly twisted yarns in the warp or weft or both. Similar crepe effects can also be produced using common threads.

One needs to be very careful while cutting or sewing crepe fabric as it may be stretchy, thin, and delicate.


Why buy Crepe Sarees?

Crepe is highly demanded worldwide due to its distinctive grained appearance, which also makes it wrinkle resistant. Garments made from crepe fabric are light weighted and comfortable.

Crepe sarees wrap around well and has an exceptionally effortless fall, and gives a thinning appearance to whoever wears it. The fabric drapes distinctively and tends to be away from the body; most of the fabric not even touching the skin. Since it does not cling to the body, crepe garments are ideal for hot weather. It is one of the most absorbent fibers, can pull some moisture away.

 Due to the overall fashion of crepe saree, it is appropriate for formal events and celebrations. However, crepe fabric can also be used for everyday wear as they rarely require pressing and is soft and comfortable. It is a versatile fabric that can transition from daywear to evening wear with style.


 Use of Crepe

Crepe fabric is often used for Indian traditional blouses, crepe silk sarees, shirts, suits, and elegant Indian dresses with drape. Crepe Silk is also used to make crisp, dull black mourning dresses.

The fabric can be embroidered, embellished, and woven with ethnic designs or modern and western designs with various patterns based on the wearer’s requirements. 

Handling and washing directions

A Crepe is one of the most absorbent fabrics and can thus be dyed into many colors and designs with various prints.

Due to its gauze-like composition, dry cleaning is typically the best way to clean Crepe. It’s incredibly susceptible to shrinkage when exposed to moisture. Even home stain removal on Crepe can result in localized shrinking. Only the Crepe made of polyester can be wet cleaned. 

Silk crepe should always be dry cleaned as they are delicate. Similarly, wool and polyester fabrics can also be dry cleaned. However, one can also hand-wash it, if done correctly.

To hand-wash a crepe saree, it is recommended to use cold water and rinsing thoroughly, extract the remaining water gently and air dry. Once dry, it can be stretched back to its original shape. Avoid tumble drying any crepe garment! 

Crepe can be pressed with a warm iron on the underside of the garment. A cool Iron should be used on silk fabric, placing a thin towel between the Crepe and iron.


Popularity in Bollywood


Bollywood actor Jacqueline Fernandez looked alluring and stylish wearing a Yellow colored crepe saree paired with an off-shoulder transparent blouse designed by Bollywood outfits designer Manish Malhotra during the inaugural session of FICCI Frames 2017 in Mumbai in India. (FICCI Frames is an international conference of the Indian film production organized by the Federation of Indian Chambers of Commerce and Industry.)


Actor Rani Mukherjee looked very comfortable and beautiful at the music launch of her 2012 Bollywood movie Talaash, wearing a cream-colored moss crepe saree by Indian fashion designer, Sabyasachi, paired with ethnic jewelry.


Bollywood and South Indian actor Kajal Aggarwal looked dashing and majestic during a Designer photoshoot wearing a Cherry red crepe Silk Saree simply styled with Indian Jhumka earrings. 

Actor Hansika Motwani was also photographed by the media sporting a pink pure crepe designer saree with mango applique thread, embroidered patch border and polka dots with gold threads all over the saree. She paired her sari with a haltered neck sleeveless blouse giving it a very modern and sophisticated look.


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