Our Favorite Mugas & Georgette Banarasis Have 20% OFF... Grab Before You Miss It!!!

Indian Designer Sarees


There's a certain indescribable joy in shopping for ethnic clothes. The delectable colors, magnificent designs, a plethora of gorgeous fabrics - they all make it a delightful experience. The diversity of Indian fashion greatly adds on to this experience. Sarees, lehengas, anarkalis - there's so much to browse and choose from. Pure Elegance carefully handpicks a sublime selection that aims to bring you the best of all the above. The options are galore when it comes to colors, styles, silhouettes and more. We strive to cater to, and satiate every ethnic style palette.
Sarees are one of the most popular garments in Indian fashion and it's not hard to see why. With an air of effortless elegance, they exude a fluid charm and flatter all body types. Typically measuring between five to nine yards, they are draped around by the wearer and don't commonly come in a ready made drape. The body of the style is tied at around at the waist and the end bit of the sari, known as the pallu, is usually brought across the chest and over the shoulder. Since the pallu is often the most visible and free part of the saree, it is commonly decorated with dazzling patterns and designs. A traditional Indian saree is worn with a blouse on top and a petticoat underneath the sari. Many regions in India have their own draping styles, however, the most popular one is the 'Nivi style' from the state of Andhra Pradesh.
Sarees are incredibly versatile and can be worn from the office, to the dinner after, to of course, elaborate festive occasions and weddings. Walk into the Monday morning meeting in a grey khaddi saree if you're looking to impress with ethnic simplicity. A lime green chiffon sari is a lovely choice for a casual luncheon. When the family dinner parties beckon, a floral linen saree is sure to have you looking sublime.  For weddings zari woven sarees or embellished sarees in hues of red, orange or pink are perfect picks. 
The styles of saris can be broadly divided into three - handloom woven sarees, embroidered and embellished sarees and printed sarees. Woven sarees are classic choices that are usually made in silk and cotton fabrics. Evergreen and widely loved, they can never go out of style. Embroidered and embellished sarees are great for times you want to take it up a notch. Plain thread embroidery is great for simpler occasions while sarees with kundan work, mirror work, and embroidery in golden or silver thread works best for grand occasions like weddings. If bold is your preference but you do want to keep it light, a printed saree is just what you should be reaching out to.
When it comes to saris, there are certain styles that are wardrobe essentials. A vibrant Banarasi sari, a resplendent kanjivaram silk saree, a charming georgette saree - they are all eternally alluring. When you look to buy sarees online in the USA, you'll find a wide variety of all these at our Indian wear store - Pure Elegance.
A fashion designer saree is a beautiful way to express one's self. The fabrics and the colors speak volumes when one adorns a saree. Turn your vintage style dreams into reality with a crisp cotton ikkat saree. Keep it fun and endearing in a neon shaded georgette saree with a mirror work border. Channel your inner queen in a regal, purple kanchipuram silk sari. Keep it refreshingly easy breezy in a blue linen saree. Want the best of royal charm but don't want to don something too heavy? Choose a tussar silk sari with a floral pattern that is sure to have you standing stylishly tall. For occasions when you want to go one hundred percent glam, work up a stunning look in a net saree with lace work. 
Patterns and designs too, add to the vibe of a saree. Stripes, chevron lines and geometric patterns can bring in a touch of modern aesthetics to a sari. Ikkat patterns lend a saree a rustic, ethnic vintage feel. Traditional motifs and paisley designs have an evergreen charm to them and add on to the ethnic aesthetics of a saree. Florals are always delightful and can instantly light up a room.
When you look to buy sarees online in the USA, visiting our aisles of Pure Elegance sarees is a must-do! Sophisticated and modish styles meet premium quality in our spectacular line of fashion designer sarees from India. What's better? We also have a store in Edison, New Jersey. So be it online or at our physical store, it's time to shop away, your way!
IKKAT SAREE:

The Ikat or ikkat saree is one the most beautiful variety of sarees available in India. It belongs to the category of rare artisanal products that are still made entirely by hand and are a prized possession for most Indian women. In fact, because of the meticulous process required to produce an Ikat saree, it has a pride of place in the typical Indian Ethnic wardrobe and is always worn with great pride and joy by Indian women.

Like the Banarasi saree and Kanjivaram saree, the Ikat saree is made entirely by hand. And just like its these two other artisanal marvels of Indian ethnic couture it is made by a fascinating process resulting in matchless and unique colors, designs and quality that lend the wearer an effortless air of sophistication.

How is Ikat saree made?

Ikat means “tie” in Bahasa Indonesia, the main process that differentiates the art and design of Ikat from other artisanal fabrics.

It is known to be one of the oldest weaving techniques known in the modern world and historians believe that it may have originated in the Indian subcontinent or in Central Asia.

The Ikat saree is made in a unique way. The bundles of yarns are first tied in specific ways based on the design that the weaver intends to weave into the fabric. This is remarkable as this is the only fabric in the world for which the dying of the yarn varies on the basis of the intended pattern. These ties may be done several times after the first dying to give a veritable pattern to the yarn.

Once the fabric has been dyed, the yarn is opened and fed into the loom and the entire length of the fabric is weaved by hand.

This painstaking process ensures that each piece of Ikat is unique and no one Ikat saree is exactly the same as another. It also lends the characteristic blurriness to the Ikat design which occurs in the pattern giving it a beautiful edge because of the extreme difficulty that the weaver faces in aligning the threads of the yarn during the dying process to ensure that the pattern comes out perfectly in shape during weaving in the finished cloth.

This blurriness in the Ikat fabric can be reduced by using finer threads, however in truth the blurriness and the slight imperfections in the final design which happen in the process of producing highly complex and multi colored designs happens, are actually much more difficult to make and this means that they are also very rare.

Naturally the rarer the pattern the more prized and sought after it is and hence the costlier it gets. Textile collectors are known to pay a premium price to acquire a rare and unique piece of Ikat fabric or an Ikat silk saree, to add to their precious Ikat collection.

What is the origin of the art of Ikat?

Ikat is a prized traditional handloom fabric produced in India. It is also found in other countries with several local variations including areas such as Japan, Africa and Latin America.

In India one of the most popular variations also known as Pochampally or pochampally Ikat is produced in Bhoodan Pochampally, Yadadri Bhuvanagiri district, Telangana State. Other kinds of Ikat are made in other areas as well including some areas of Gujrat and Odisha.

What are the different types of Ikat sarees?

Even within Indian Ikat, patterns have regional variations and some of the types are Warp Ikat, Weft Ikat, Double Ikat and Pasapalli Ikat.

Warp Ikat: In this technique only the warp yarn is dyed using the Ikat technique and the weft yarn is dyed in solid colors. The Ikat pattern is hence clearly visible even at the time of wrapping the yarn on the look and before the weft yarn is woven into it. This is the simplest and most common type of Ikat saree made.

Weft Ikat: In the weft technique the only the weft yarn is dyed in the design and the design only appears once the fabric begins to be weaved. This type of Ikat is slightly more expensive as it is more painstaking to weave as the weft yarns need to be carefully adjusted after each passing of the shuttle to maintain the clarity and perfection of the design in the Ikat saree.

Double Ikat: The double Ikat saree is even more painstaking to produce. As is evident in the name, this technique involves the dying of both the warp yarn as well as the weft yarn prior to the weaving stage. This type of Ikat is produced only in India, Indonesia and Japan.

In India the double Ikat is called Patola after its city of origin – Patan in Gujrat. The common yarn of choice is silk and the yarn is dyed in multiple deep colors to get resplendent patterns in the resulting garment known famously as the Patola Silk or the Patola Silk saree.

In fact, some Patola silk sarees come with a rare and unique feature. Some of these sarees are woven in a pictorial design, meaning that none of the motifs are repeated across the length of the entire saree.

Naturally, this can only happen when each motif is tied individually in the yarn and therefore it is a rare artistic technique and a remarkable and honourable achievement in the art of dying and weaving fabrics by hand.