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Indian Designer Sarees


There's a certain indescribable joy in shopping for ethnic clothes. The delectable colors, magnificent designs, a plethora of gorgeous fabrics - they all make it a delightful experience. The diversity of Indian fashion greatly adds on to this experience. Sarees, lehengas, anarkalis - there's so much to browse and choose from. Pure Elegance carefully handpicks a sublime selection that aims to bring you the best of all the above. The options are galore when it comes to colors, styles, silhouettes and more. We strive to cater to, and satiate every ethnic style palette.
Sarees are one of the most popular garments in Indian fashion and it's not hard to see why. With an air of effortless elegance, they exude a fluid charm and flatter all body types. Typically measuring between five to nine yards, they are draped around by the wearer and don't commonly come in a ready made drape. The body of the style is tied at around at the waist and the end bit of the sari, known as the pallu, is usually brought across the chest and over the shoulder. Since the pallu is often the most visible and free part of the saree, it is commonly decorated with dazzling patterns and designs. A traditional Indian saree is worn with a blouse on top and a petticoat underneath the sari. Many regions in India have their own draping styles, however, the most popular one is the 'Nivi style' from the state of Andhra Pradesh.
Sarees are incredibly versatile and can be worn from the office, to the dinner after, to of course, elaborate festive occasions and weddings. Walk into the Monday morning meeting in a grey khaddi saree if you're looking to impress with ethnic simplicity. A lime green chiffon sari is a lovely choice for a casual luncheon. When the family dinner parties beckon, a floral linen saree is sure to have you looking sublime.  For weddings zari woven sarees or embellished sarees in hues of red, orange or pink are perfect picks. 
The styles of saris can be broadly divided into three - handloom woven sarees, embroidered and embellished sarees and printed sarees. Woven sarees are classic choices that are usually made in silk and cotton fabrics. Evergreen and widely loved, they can never go out of style. Embroidered and embellished sarees are great for times you want to take it up a notch. Plain thread embroidery is great for simpler occasions while sarees with kundan work, mirror work, and embroidery in golden or silver thread works best for grand occasions like weddings. If bold is your preference but you do want to keep it light, a printed saree is just what you should be reaching out to.
When it comes to saris, there are certain styles that are wardrobe essentials. A vibrant Banarasi sari, a resplendent kanjivaram silk saree, a charming georgette saree - they are all eternally alluring. When you look to buy sarees online in the USA, you'll find a wide variety of all these at our Indian wear store - Pure Elegance.
A fashion designer saree is a beautiful way to express one's self. The fabrics and the colors speak volumes when one adorns a saree. Turn your vintage style dreams into reality with a crisp cotton ikkat saree. Keep it fun and endearing in a neon shaded georgette saree with a mirror work border. Channel your inner queen in a regal, purple kanchipuram silk sari. Keep it refreshingly easy breezy in a blue linen saree. Want the best of royal charm but don't want to don something too heavy? Choose a tussar silk sari with a floral pattern that is sure to have you standing stylishly tall. For occasions when you want to go one hundred percent glam, work up a stunning look in a net saree with lace work. 
Patterns and designs too, add to the vibe of a saree. Stripes, chevron lines and geometric patterns can bring in a touch of modern aesthetics to a sari. Ikkat patterns lend a saree a rustic, ethnic vintage feel. Traditional motifs and paisley designs have an evergreen charm to them and add on to the ethnic aesthetics of a saree. Florals are always delightful and can instantly light up a room.
When you look to buy sarees online in the USA, visiting our aisles of Pure Elegance sarees is a must-do! Sophisticated and modish styles meet premium quality in our spectacular line of fashion designer sarees from India. What's better? We also have a store in Edison, New Jersey. So be it online or at our physical store, it's time to shop away, your way!

Kota sarees - Full Details:

Kota sarees popularly known as Kota Doria or Kota Dori are a variety of sarees that are produced in Kota, Rajasthan. It is a popular and much sought after summer staple saree in India which is known for its unique minute square weave pattern. The Kota saree is woven with a blend of Silk and cotton and makes it a unique fabric combining the shine of the silk and the strength and cool comfort of the cotton.

The checked pattern of the Kota saree is known as “khat” and it is indeed one of the easiest identifiable features of this textile. The gossamer beauty of this fabric lies in the fact that not only does it look light as a feather to the eye, it is a soothing and cool fabric that appears virtually weightless to the wearer, bringing her much needed comfort in the sweltering summer months. No wonder that this fabric originates in India’s very own desert state – Rajasthan.

Where does the Kota Saree originate?

The unusual and unknown fact about what is now known as the Kota Saree or Kota Fabric is that it first originated in Mysore. The local weavers of Mysore used to produce a gossamer fabric and the weavers were known as ‘Masurias’.

Between the 17th and the 18th century these weavers were discovered by the Mughal general Rao Kishore Singh. Impressed with the gossamer lightness and cool comfort of the Kota fabric, he brought the weavers to Kota during emperor Shah Jahan’s reign. The blend of the culture of Kota with this fine gossamer fabric from Mysore resulted in the ’Kota-Masuria’ sarees which were earlier used on the temples for decorating and dressing the gods and goddesses. Naturally these sarees were much appreciated by the elite of the city and gradually they came to demanded by the crème of the society in the region. With the patronage of an elite clientele the ’Kota-Masuria’ sarees came to thrive and soon they gave way to the Kota-Doria sarees and fabrics which were then set to become the most beautiful and sought-after fabrics in the country.

The word Doria means thread and refers to the fine yarn that is used to produce these sarees.

The choice of the ruling elite:

The lightweight cool feel of the fabric made it a court favourite and soon the Kota-Doria was being sought by the Rajasthani royalty of the time who also favoured it owing to its effortless sheen and grace. At the time the fabric was used for sarees, dupattas, angarkhas and anarkalis mostly in white and natural shades but gradually the weavers began to experiment with both pastel and deep jewel colors that soon led to a spike in the popularity of the Kota sarees and Kota fabrics.

Another innovation that was brought to the Kota weaving was the addition of the silk yarn. This innovation served to add the final finesse to the famous Kota fabric which is now prized for its lovely gossamer lightweight appearance and feel.

Where is the Kota Saree produced?

While the Kota saree is supposed to be produced in the city of Kota, some smaller centres in Rajastan including the Hadauti region, Bundi and Baran districts have most of the weavers of Kota fabrics located there. It is an art traditionally practiced by mostly the Muslim community there.

The fabric and Kota sarees are still woven on traditional looms the authentic way. This results in the uneven edges at the ends of the saree and is one of the distinguishing features of a genuine Kota Saree.

What are the different types of Kota Fabrics and Kota sarees?

There are three different types of Kota fabrics and Kota sarees including – basic, printed and zaree.

As is evident from the name, the basic fabric is dyed in solid colors and the printed and zaree Kota fabrics are printed or lined with a thin zaree border to add an interesting detail. Some Kota sarees are also embroidered or embellished with beads or gold or silver yarn.

Kota Doria Sarees are in demand the world over and though earlier it was not easy to source them, they may not be purchased online. The Kota Doria Sarees available online are sourced from authentic sources and the beauty of a Kota Doria saree becomes yours to claim at just the click of a mouse.

No wonder then that the demand of both Kota Sarees as well as Kota Fabrics has been on the rise in the recent years and it has become increasingly popular among Indian Ethnic lovers especially during the summer months.

Where can I buy a Kota Saree online?

Wherever you are you can buy a lovely Kota saree right in the comfort of your home without any trouble. The sarees are available at Pure Elegance and you can pick your favourites to be delivered in a short span right at your doorstep.

Apart from sarees the Kota fabric is commonly used in dupattas, scarves, lehengas, salwar kameezes, and even home linens. You can even order designer Kota sarees which come with various embellishments such as hand embroidered Kota sarees, gold and silver border Kota sarees, Block Printed Kota sarees etc.

A Kota saree is a summer delight. Dressing in a Kota saree not only sets the wearer apart from the rest of the crowd but it also lends them a minimal sophistication which is hard to replicate in any other style. Forget your chiffons for a while. A lovely Kota saree in a pastel color and a rope of charming pearls is all you need to recreate a classic traditional royal summer look.

When it comes to choosing a Kota saree nothing can beat the casual sophistication of a Kota saree dyed in light pastel colors and no wonder that for most Indian women it is a must have in their arsenal to beat the summer heat.

Pick a lovely Kota Doria Saree and don it with pride. After all it is a piece of woven history and culture which is never too late to acquire. Show the world your exquisite taste and let the compliments roll in.