Latest Ethnic Sarees On Unmissable Discounts!!!

Indian Women's Clothing

Ah, the beauty of Indian clothing. Unmatched and mesmerizing. Exquisite garments topped with intricate embellishments and embroideries or vivid prints and patterns in a magical color combination - what is not to love here. Women's Indian clothes stand a class apart in fashion. Excellent craftsmanship is often coupled with rich handloom fabrics and ravishing designs to create a splendid garment. Unabashedly beautiful, ethnic Indian wear is home to variety of sarees, suits, dresses, lehengas and more - all of which come in fits and silhouettes galore. No matter what your taste,preference or body type, Indian clothing has place for everyone!
For a no-fuss, no-frill look for a Monday morning meeting, choose a grey and black, crisp, plain cotton saree. Top it up with a black purse and a sleek ponytail and you have yourself a look that is traditional with a dash of contemporary - perfect for office wear. Keep the accessories minimal in this one and let your saree itself do all the style talking. When the family get-together invite is dropped in the mail, reach out straight for a black silk saree that's sure to have you looking bold and magnificent. Go in for a smokey-eyed make up and finish your look with a statement clutch. For a family friend's wedding, a floral embroidered anarkali suit is a great choice and for a close family member's wedding, a traditional orange Banarasi sari is sure to have you looking spectacular. A vibrant yellow and pink gotta pita, kurta-sharara set is a great choice for a sangeet or mehendi night. For a casual lunch with friends, a pink, shaded chiffon saree with stud earrings is sure to steal hearts. 

Looking to buy Indian clothes online in the USA? Pure Elegance is just where you should be turning your attention to. We are thrilled to present a stellar selection of women's Indian clothes with latest designs and styles, as well as classic and evergreen ones. Our team has carefully handpicked a line to make sure we bring you nothing but the best of Indian clothing.From traditional sarees to modern salwar-kameez suits, our aisles are stocked with it all!

If you have stopped by Pure Elegance to buy salwar kameez suits online in USA, get ready to be wowed and how! When in the mood to go all out, browse through our magnificent line of embellished and embroidered ethnic suits. For when you want to tread the fine route between bold and light, turn your attention to our wonderful range of printed salwar-kameez sets online in USA. For simpler days and times, nothing works better than an plain, multi-colored ethnic suits.
When you shop for salwar-kameez sets at our Indian wear store, get ready to be greeted by fabrics galore. From the easy-breezy chiffon anarkalis to the regal raw silk ethnic suits for women, from dreamy chanderi kurta-shararas sets to mesmerizing tissue ethnic suits - you'l find it all here on Pure Elegance, in a variety of styles, fits and designs.  

Looking to let traditional elements take the back seat for a while? Want to experiment with indo-western aesthetics? Pure Elegance is delighted to offer a wonderful variety of ethnic Indian gowns that are every bit majestic, opulent and royal. An embroidered gown is a great pick if you're looking to wear an outfit that's modern with a dash of traditional elements. if you're looking to go the bold route, choose a plain, raw silk gown in a striking color like pink, red or green.
A lehenga-choli is a crucial part of ethnic Indian clothing. Usually reserved for grander occasions like weddings, a lehenga choli is a three piece set with a skirt, a choli, ie the top and a duppatta. Off late, lehenga-choli sans the duppatta has made it big for events like sangeet where in it allows the woman wearing it to dance more freely. When wearing a lehenga without a dupatta, most women generally prefer longer cholis in crop-top styles.
Pure Elegance has carefully handpicked an extensive selection of lehenga cholis from India so you take your pick from nothing but the best. From pastel toned chanderi silk lehengas that are all about subtle elegance to vibrantly colored Banarasi silk lehengas, there's so much for you to choose from when you shop for lehengas online in USA from our Indian clothing store. 

The credit for any gorgeous look with a saree does not go to the nine yard beauty alone, but also, the trusted companion of the saree- the blouse. The blouse, is as important as the saree, if not more. It accentuates the look of the vibe, as well as balances a bold look with ease. It can add a dash of pop to a simple sari and beautifully subtle down a vivid one.

If you are looking to buy ethnic blouses in USA, there's no better place to shop from than Pure Elegance. From the trendy cold-shoulder blouses to the classic silk embroidered blouses, from fusion, collared Banarasi blouses to designer velvet blouses - you'll find them all on the shelves of our women's Indian clothing store.

At Pure Elegance, we strive to make your shopping experience, a delightful one, right from the very first step. We work hard towards bringing you a catalog that is home to a wide range of styles and designs when it comes to ethnic Indian wear. Our smooth payment and purchase process and timely delivery will ensure whenever you are looking to buy Indian clothes online in the USA, Pure Elegance will be your first stop.   


Think Indian Ethnic clothing for women and the one most common ensemble that comes to mind apart from a saree is Shalwar Kameez. Popularly known as Salwar Kameez, this outfit is a staple for most Indian and South Asian women giving a stiff competition to the saree – the six-yard wonder which is the go-to outfit for most Indian Fashion wearers.

You could be any age and getting ready for any occasion, be it casual or formal wear, it is highly likely that if you are opting for an Indian attire, you will decide to wear a Shalwar Kameez from the whole variety of your wardrobe. After all, there is much to be said for the grace and the comfort of Shalwar Kameez that makes it a wardrobe staple – no matter what style you may pick.


What is salwar kameez?

For the uninitiated, the Shalwar Kameez is a traditional attire worn by both men and women in South Asia and Central Asia. It includes a tunic and trousers combination wherein the tunic is not tucked into the trouser unlike the western style Shirt and belted trouser combo. The tunic is referred to as KAMEEZ and the trouser is known as SHALWAR. Both the garments come in a variety of styles. However, some features of the attire remain constant.

While Shalwar is always held together by a fabric string and drawn in at the waist while wearing, to give the appearance of pleats around the waist, the Kameez almost always reaches the knee length of the wearer and could be longer. In addition, giving the long length and usual straight cut the Kameez has side slits on the side seams, just below the waist, known as ‘chaak’ in order to allow the wearer ease and freedom of movement.


Origin History and Styles of Salwar Kameez:

The origin of the Shalwar Kameez can be traced to the 13th century in the Indian Subcontinent were the ensemble came to the region with the arrivals of the Muslim populations from Central Asia. Initially it was a garment worn by Muslim women. With time the use of the garment spread to other communities and acquired popularity, especially in North India as a regional style.

Given the location of Punjab and its proximity to central Asian culture, the most widespread use of the garment came to happen in this region and gradually it carried over into other areas, especially in the North of India.

Today the salwar Kameez combination is actually popular all over India and even with Indians abroad. In fact, it has found takers among women from other countries who wish to style themselves in comfortable and graceful Indian wear be it while travelling in India or dressing up for Indian Weddings and other festivities.

Even among South Asian women, the Shalwar Kameez combo has taken a variety of styles and fashions. There are a number of variations that have come about in both the Salwar as well as the Kameez and the micro trends and seasons continue to influence the choice of fabrics, cuts, detailing and embellishments on the Shalwar Kameez combination

Some of the popular variations in Shalwars include the Panjabi Salwar, the churidar and the most recent and most popular variation of the pyjama or the straight cut wide leg pants now worn by many women.

The Panjabi Salwar is a loose fitting trouser, usually cuffed at the bottom. It is most popular in Punjab, part of Jammu and in Kashmir as well as in Haryana. Slimmer fits are worn all over the country.

The Churidar is a slim cut trouser which is wide at the waist and tapers down the knee to closely fit the leg. It is usually much longer than the actual leg length and the extra fabric is worn gathered above the ankle. This is what gives the style it’s popular name Churi(Bangle) Dar(like), owing to the bangle like appearance of the gathers above the ankle.

The Pyjama has resurfaced in popular use in recent years. This is a simple style with wide legged drawstring pants whose girth may vary with trends and personal preference of the wearer.


The Kameez has seen an even greater variety of variations be it cut, length, fabric, print, sleeve and neck style or girth.

 Straight or A line Kameezes, also known as Kurtas as worn by women. One of the styles which has made a return almost a decade ago is the Anarkali. It consists of a long wide girth kurta with a voluminous hem, and may vary in length from a little above the ankle to floor length. It is usually made by stitching together cuts of fabric which are wide at the bottom and taper on top – these are known as kalis. The Kali style of cut results in a gentle flare in the garment and varying the number of kalis in the fabric lead to a variation in the hem width and flare.

Nowadays the more modernised versions of the kurta are popular in daily wear Shalwar Kameez combinations and the more traditional styles with some added micro trends tend to be the popular choice for festive wear and other celebratory occasions.

The modern versions of the Kurta may include shirt style collars, mandarin collars and in fact any style of collar or neck as may be in trend.

The fabrics also vary and you can get Shalwar kameezes in chiffon, chanderi, silk, rayon or cotton.


What is the difference between Salwar Kameez and Salwar Suits?

The Shalwar Kameez combination is popularly known as the Salwar Suit in India. Some people also associate with it as Punjabi suit because of the popularity of the style in Punjab. The most significant reason is the style of the salwar. The Punjabi style salwar which is still very popular with most Indian women wearing Shalwar Kameez is worn all over India by women as daily wear.

With the advent of other styles popularised by Bollywood actresses wearing Shalwar Kameez, such as churidars, Luckhnawi style pyjamas and even palazzos, the Punjabi style salwar is not as commonly worn. However, the style is what has given the ensemble its name ’Shalwar Suit’ which remains a cover term in popular parlance for any ensemble combining a kurta with drawstring style pants.


Which do you prefer to wear: saree or salwar?

While sarees are commonly worn by women all over India, women in the North and younger women in the South of India still choose to wear Shalwar Kameez or Salwar suits as casual and formal wear or even party attire.


Why do most Indian women prefer to wear salwar kameez?

This is hardly surprising as the ensemble allows the wearer much more comfort and freedom of movement without compromising on the grace of Indian ethnic aesthetic as the pants give more room for leg movements than sarees which are likely to ride up the leg with robust physical movement. Naturally for women who seek both comfort and modesty the Salwar suit is ideal especially in parts of the country where dresses that do not cover the legs are considered inappropriate wear for women.

A salwar allows women to undertake even vigorous movements such as running, riding a two-wheeler or even light sporty activities. Therefore, they are the prescribed uniform for adolescent girls in many schools which do subscribe to wearing western style skirts and tunics as school uniform.


Salwar Kameez: Indian Salwar Suits Casual & Party Wear Attire

The best thing about choosing this ensemble is that it is equally flattering whether it is worn as a sober uniform or if you wear Indian salwar suits as casual and party wear attire.

There is no limit to the cuts, length, fabrics, pattern or prints and when paired with the right dupatta and a flattering pair of juttis the Salwar suit graces the femininity of the wearer effortlessly.


Buy Indian Salwar Kameez Online

If you are looking to buy Indian salwar Kameez online there is a plethora of options to choose from at Pure Elegance. Pure Elegance is your one stop shop for all kinds of Salwar suits in any fabric or embellishment, and a variety of cut, details, fabrics and colors. Whether you wish to buy a kota salwar suit or a chanderi Anarkali, whether you are lusting after a chiffon Shalwar Kameez or a chikankari suit, you can be sure to find the right pick of Shalwar Kameezes at Pure Elegance.

All you need to do is to browse for the product available at Pure Elegance and order it simply with the click of your mouse – and voila! Before you know you will be the proud owner of a beautiful salwar set or two. No more headaches about where to get them stitched and color coordinate them with dupattas and Juttis. You can find all these and more at Pure Elegance and your new outfit shall be delivered to you at the earliest. You can even go for made to order Salwar suits which are fitted to perfection for your size and sashay in to work or play as you please.