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Every girl dreams of dolling up as a bride ever since a little one. Weaving tales and fables of creating a perfect Indian wedding look with those bright carnations adorned in her tossed bun, embellished jewelry cascading her crest and the dreamy bridal outfit! Well, that's the real attraction, the traditional Indian bridal trousseau is what makes weddings so special and heart-warming. What's your fantasy for an Indian bridal wear? Red, shades of pink, lavender or luxe gold? 


We, at Pure Elegance, ought to make your weddings a memorable affair to cherish. Every design and detail is etched with an array of special moments of the bride and her heartfelt emotions sewed in the thread of love. Our dedicated team of designers and consultants will guide you throughout to help you achieve your dreamy designer Indian bridal outfit for the gala evening. From choosing the fabric to the color, embroidery and detailing, cuts and aesthetic, we're standing by your side throughout your soul-stirring journey. Get groovy in our lightweight handcrafted embellished bright silhouettes on your Mehendi or stay subtle and classy with a dollop of pastel pop and delicate embroidery drape on your Sangeet, take your pick, experiment and count on us to keep your wedding woes at bay. 


And not just that! 

Explore our enchanting designer ensemble for your bridesmaids, mother, relatives and such. Sketch your thoughts to reality with our skilled artisans who shall constantly guide and enlighten you to craft the elegant pieces. Let us be your companions in making your wedding events a formidable experience. 


We have got you covered in our exquisite collection of designer wedding lehengas featuring an array of pastel colors that are in vogue this season followed by the striking cuts and drapes complimenting the graceful structure and tonality of the attire. Furthermore, the tailored fit lehengas that are have evolved drastically over a period of time. From plain textured heavy flair rich lehenga to layered and double drape lehenga, the quintessential piece of wedding trousseau has undergone an enormous change. Intricate embroidery with mirror work in calming pastel hues are a perfect pick for bridesmaids who are looking forward to a foot-tapping cocktail soiree with a couple of drinks by the bar, giggles with the bride and rocking dance floor later at night. Get excited lovelies for we feel your calling, our celebrity-inspired lehengas are stocked to satiate the appetite of the fashionistas. Get drenched in the spirits of this wedding season as you drape in exotic embroidered designer lehengas with bold and beautiful Mughal-inspired work. From capes to flapped blouses, quirky prints and sophisticated structure flaunting your well-toned silhouette and adding that old-world charm to your look in a subtle way.


If you as a bride is considering options for your classic Indian ensemble, nothing works better than a signature red and luxe gold lehenga with dollops of drama accentuated by the smudged eyes and wine lips. Our exquisite collection of bridal lehengas have an essence of beauty that beholds the charm of the wearer. Our contemporary take on timeless appealing wedding lehengas totally notches up the glam avatar. You can easily opt for bright and bold colors with an amalgamation of royal embroidery on ancestral heirloom which is bound to cherish for long. Take them to the destination weddings and don the graceful zardozi work saree and gather those compliments.


Indian weddings are a colourful celebration of ethnicities, cultures, traditions, and customs. The land of secular people recognizes the rituals and sartorial interests of each community, henceforth, the customs underlying the traditional Indian weddings witness a riot of happiness and love galore. For example: women in Rajasthan wear a Ghaghra choli which is generally red in color, however bright feminine colors like orange, pink, bright yellow may also be used. The three-piece lehenga choli featuring intricate embroidery with zari work and gotta pati work with the use of applique embroidery is quite spectacular yet different from the Telugu bride who adorns the rich and heavy traditional Indian Kanjeevaram or Benarsi silk brocade saree with lots of pure gold jewelry. Brides in India have a peculiar way of dolling up representing their cultures and tradition, coming back home and revisiting the roots no matter who she is.


Indian weddings are a big festival and celebrated with much pomp and show. Starting with the engagement ceremony or sagan, the bride generally wears something lighter to mark the new beginnings in her feminine charm. Yet the brides can also carry a statement drool-worthy heavy rich texture lehenga or saree depending upon the respective choice. It can be pastel colored, light embroidered, bohemian or Indo-fusion to exude the charming aura of the bride. As the couple exchanges rings and the bride is offered with blessings from the in-laws’ family for a happy and prosperous family-making, the bride’s forehead is covered with a deep red or bright yellow duppata or odhni which is considered very auspicious.

Followed by the musical fiesta of women clan, Mehendi night is all about swaying to the naughty and nice dance numbers. The elderly women sing melodies of the yesteryear together as the young girls and boys groove their way and up the high spirits. Mehendi is an important and traditional event where the bride adorns the beautiful henna on her hands to mark the longevity and love for her husband and in-laws’. The henna painted on bride’s full arms, hands and full legs further accentuate the beauty of her dusky skin tone and adds the graceful Indian touch to her look. The bride generally wears something comfortable like a suit or gown or just a simple casual wear to keep it hassle-free.


The next important day of the Mehendi night arrives the big day for the bride. Weddings in India are all that jazz, however, in the morning, Haldi ceremony takes place according to which the girl’s relatives read all women) apply haldi or turmeric on the bride’s skin. According to Hindu traditions, it is believed that turmeric is a very good source of antiseptic, contains medicinal properties, anti-fungal and helps in clearing the skin. It detoxifies and brightens your skin naturally by removing the dead skin cells. The brides generally wear something yellow to start the wonderful ceremonial day with an effervescent and auspicious color.

 Bridal trousseau features an array of stunning handcrafted Indian designer lehengas and sarees to keep a good mix and blend of traditional ensembles suited for various occasions with ease. You can style these outfits, furthermore, personalize them using our bespoke wedding services to create your signature masterpiece. Our alluring trending designer lehengas and sarees, gowns and anarkalis will add a flavor to savor the authentic Indian culture with a contemporary twist.


Clothing without jewelry is like a party without cake, hence, our collaboration with luxurious connoisseurs of jewelry, Amarpali, will help you to complete your look with dazzling hot blings. Take your pick and go for everything from Art Deco to minimal, dramatic to traditional, jazzy to suave collection of designer jewelry and style them with your ecstatic designer dresses to create a remarkable appeal.